Most important of all, virtual trade shows will help you reach out to the digital generation. Over
time, more and more corporate decision makers will be at least as comfortable with the virtual world
as they are with text on a page.
Already members of the digital generation are taking over key positions in government and
business. Plenty of people now in their thirties could use a mouse before they could clutch a pencil,
and they spend their spare time on various virtual realms. A virtual trade show will seem as natural
to them as the telephone does to older people.
This demographic trend is bound to continue. Gaining experience now in the virtual world will give
you an edge in marketing to this vast demographic.
The virtual trade show is a wise, powerful and exciting technology to reach out to customers. That
means that the money you pay for your space isn’t buying you a few days, it’s buying an effective
long-term marketing platform.