A virtual trade show is a cross between a webcast meeting and a marketplace. And it's the next big
trend in trade shows. Industry experts expect that by 2025 more than 75% of trade shows will be
conducted in virtual environments. That's a market you can't afford to ignore.
Like online meetings, a virtual trade show can be simple or breathtakingly realistic. The simplest
assemble a series of pages, each one a virtual booth for an exhibitor, plus instant messaging so
exhibitors and attendees can talk in real time. VOIP (voice over internet protocol) can allow you to
talk to attendees, and you can easily email brochures or allow attendees to download them.
But why bother when face-to-face meetings are so much more satisfying and real? Because virtual
trade shows offer some solid advantages, especially during times of global disasters that are beyond